natural wellness supplements
India’s Wellness Supplements Market: Growth Drivers, Natural Trends and Business Playbooks for Small Retailers
In 2023, private-label supplements captured 12% of India’s OTC drug market, and the sector is set to cross USD 75 billion by 2031, driven largely by herbal and natural products. This surge reflects mounting health awareness, a shift toward plant-based ingredients, and the rapid digitisation of sales channels. In